The landmark moment came just hours after Guillaume Cizeron and Laurence Fournier Beaudry (FRA) skated into a slender lead in the Ice Dance Rhythm Dance competition, as global excitement around Olympic figure skating translated instantly into record-breaking social engagement. The ISU’s global Instagram channel crossed the 500,000-follower mark during the opening stages of competition, pushing combined Meta followers beyond seven figures soon after.
The digital surge has extended beyond Figure Skating. On the Speed Skating oval, fans have witnessed three Olympic records in the opening three competitions at Milano Cortina 2026. The intensity and power of the sport have also driven significant online growth, with ISU Speed Skating channels on Instagram and Facebook approaching 200,000 combined followers.
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